The article “From Data to Green Innovation: The Role of Green Organizational Learning Capability and Total Quality Management” investigates how small and medium-sized manufacturing enterprises (SMEs) can transform big data analytics capability (BDAC) into green innovation (GI). Grounded in the dynamic capabilities view, the study conceptualizes BDAC as the sensing capability to identify environmental opportunities, while green organizational learning capability (GOLC)—through absorptive and transformative capacity—mediates the process by enabling firms to acquire, internalize, and apply green knowledge. Total quality management (TQM) is introduced as a moderator, reinforcing the effectiveness of BDAC in driving GI through structured quality systems, employee involvement, and continuous improvement practices. Using survey data from 219 Malaysian manufacturing SMEs and PLS-SEM analysis, the findings confirm that BDAC positively affects GI directly and indirectly via GOLC, with stronger effects under robust TQM practices. The study advances theory by integrating digital, learning, and quality-based perspectives into sustainability innovation research. It also offers practical insights, urging managers to invest in data-driven capabilities, cultivate green learning, and institutionalize TQM, while policymakers are encouraged to provide training and incentives to accelerate SMEs’ green transformation.